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Unit 54 Digital Graphics for print : commercial logos

 Unit 54 Digital Graphics for print

1.       Semiotics

Denotation-Actual meaning what you see.

Connotations-Hidden meaning what it represents concept. Messages’ are.

FedEx – Delivery carrier/stands for federal express

Purple: establishment

Orange:

Recognise it because it’s global, institutional

Formal

Simple

Arrow

Amazon –

They deliver anything from A to Z

Smiley face

Arrow

Informal

Friendly

 

Chose 4 logos /graphics.

1.       Discuss semiotics and explain

2.       Analysis of text, colour, image? Layout

3.       Identify and explain target audience through your analysis and how it appeals

Anchorage: The text anchors more meaning to itself. It fixing of meaning

Eg. The copy text anchors (i.e. fixes to one spot) the meaning of an image (for instance, a single rose that could be used for an ad for anything from a dating agency to a funeral home) in a print advertisement.

The Pepsi symbol is a simple circle with 3 colours: Red, white and blue. The colours represent the American flag. According to this document the new logo represents the Earth’s magnetic field.

The colour is very basic and the white surrounds the shape but the blue ring forums the shape. The picture in away looks as if its unveiling from blue to red.

The image looks informal and it does not have any righting because people recognise the logo.

It stands out because of the 2 primary colours and the white stripe. Its audience is mainly people who want to drink fizzy drinks.  But it appeals to children. The reason why the logo doesn’t have its name at the bottom is because most people recognise it. The design of the logo is limited with the circle that surrounds it. This in a way makes the image distinct from the background. The logo is basic and it is not complex and is easy to remember. 

Mitsubishi Log

Originally the company was a shipping firm in the 1800.  It was a group of two families who emerged together to become a one company. The logo represents the combination of “crescents” of the”— three-leaf crest of the Tosa Clan and the Iwasaki family crest, which showed three diamonds stacked on top of each other.  The three diamonds are said to signify reliability, Success and integrity. They are coloured red because red denotes confidence and attracts customers to the brand.              

The audience is mainly adults and the image looks as if it’s formal.

 

                                                                                                        

The google logo has 4 colours which is the 3 primary and one green colour. Google wanted to show that they do not play by the rules and are also playful without making the symbol bulky and big. The way the logo is designed it is not formal because of the colours and the way the letters are structured. The way it’s laid out is all the letters are on one line except the g. It attracts mainly young adults or children. It’s the way the colour stands out. The colour of the “o” is different to the “L” this makes the word stand out. Also it is displaying their fun and bright ideas.

When the two founders of adidas made their company they decided to name the first part “adi”. This was because one of the founder’s names began with those 3 letters. “das” on the  other hand was the end name of the other founder. The “a” in the word is not capital and it gives a sense of being informal. The 3 pillar like structure represents a mountain to denote the struggles and obstacles people need to overcome in sports. It also forms a sprinting rack in away. The colour is plain black and it looks simple.

The audience is mainly people who play sports or need equipment and cloths related to sport.